Help prevent roadway accidents involving pedestrians

Many pedestrians assume drivers will see them easily and stop their vehicles. However, due to factors such as heavy traffic, poor road conditions and various kinds of distractions, drivers don’t always react quickly enough — and the statistics bear this out. The National Highway Traffic Safety Administration (NHTSA) reports that accidents involving single motor vehicles account for 92% of pedestrian fatalities from motor vehicle crashes. 

Why pedestrians need your drivers’ attention.

Listed below are some of the types of people and situations your employees might face while driving on behalf of your business. Being mindful of these factors as they take the wheel only serves to make your drivers better able to react at the moment they encounter a pedestrian.

  • Elderly citizens. They often take a long time to cross the street, their ability to react may be slow, and hearing and vision impairments may make them unaware of oncoming traffic.
  • Drunk or high individuals. With little or no warning, pedestrians under the influence of alcohol or drugs can step into the road without proper judgment of oncoming traffic’s speed or distance.
  • Dense urban areas. Such districts often feature restaurants, stores, theaters and sports venues. Foot traffic is heavy, and people often enter streets from between parked cars instead of crosswalks.
  • Nighttime visibility. Darkness hinders vision for both drivers and pedestrians, and more than half of all pedestrian deaths occur between 6:00 and 11:59 p.m. While pedestrians should wear light-colored clothing and carry a flashlight or glow stick, many do not.
  • Electronic and other distractions. Talking and texting while driving is a dangerous distraction and is AGAINST THE LAW a CMV. Plus, being unfamiliar with surroundings can force your drivers to pay more attention to buildings and street signs than to traffic signals and pedestrians.
  • Busy neighborhoods. Such areas often have large populations of children on their sidewalks and streets. According to Safe Kids Worldwide™, unintentional pedestrian injuries are the fifth leading cause of injury-related death in the U.S. for children ages 5 to 19.2 Playgrounds and fields used for local sports can increase the chances of encountering a child in traffic.


  1. Traffic Safety Facts — 2013 Data, National Center for Statistics and Analysis of the National Highway Traffic Safety Administration, (February 2015).
  2. Pedestrian Safety, Safe Kids Worldwide,, (downloaded 10/1/15)